Mining the Web : Transforming Customer Data into Customer Value

Berry, Michael J. A., Linoff, Gordon S.

ISBN 10: 0471416096 / ISBN 13: 9780471416098

Published by Wiley & Sons, Incorporated, John, 2002

About this Item

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # GRP76209521

Bibliographic Details

• Title: Mining the Web : Transforming Customer Data into Customer Value
• Publisher: Wiley & Sons, Incorporated, John
• Publication Date: 2002
• Language: English
• ISBN 10: 0471416096
• ISBN 13: 9780471416098
• Binding: Soft cover
• Edition: 1st.
• Condition: Very Good
• Weight: 1.504 pounds

About this title

Synopsis

Introduces business and technical managers to the exciting new frontier in database technology
Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

About the Author

GORDON S. LINOFF and MICHAEL J. A. BERRY are the founders of Data Miners Inc. (www.data-miners.com), a consulting firm specializing in data mining. They provide analytic CRM consulting for customer-centric companies on and off the Web. They are the authors of Data Mining Techniques and Mastering Data Mining (both from Wiley).