Mobile Design and Development

Brian Fling

ISBN 10: 0596155441 / ISBN 13: 9780596155445

Published by O'Reilly Media, US, 2009

About this Item

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology.Mobile Design and Development will help you: * Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context * Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps * Work with flows, prototypes, usability practices, and screen-size-independent visual designs * Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future * Learn how to justify a mobile product by building it on a budget.

Seller Inventory # LU-9780596155445

Bibliographic Details

• Title: Mobile Design and Development
• Publisher: O'Reilly Media, US
• Publication Date: 2009
• Language: English
• ISBN 10: 0596155441
• ISBN 13: 9780596155445
• Binding: Paperback
• Edition: 1st.
• Condition: New
• Dimensions: 7W x 0.7H x 9.19D inches 7 inches width by 0.7 inches height by 9.19 inches depth

About this title

Synopsis

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax.

If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you:

• Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context
• Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps
• Work with flows, prototypes, usability practices, and screen-size-independent visual designs
• Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future
• Learn how to justify a mobile product by building it on a budget

About the Author

Brian Fling is the founder and Creative Director of pinch/zoom (pinchzoom.com)--a mobile design firm based in Seattle. Brian author of O'Reilly Media's Mobile Design and Development and has been an authority in the field of  in mobile user experience for over ten years. 

He has worked with some of the biggest companies in the world--like The New York Times, HSBC, ADP, BBC, Best Buy, PayPal, Delta and eHarmony--to design and build amazing mobile experiences.

Brian writes about mobile on his blog pinchzoom.com/fling