THE NEW DIRECT MARKETING; How to implement a profit-driven database marketing strategy

David Associates

ISBN 10: 1556233175 ISBN 13: 9781556233173

Published by Business One Irwin, Illinois, 1990

Language: English

Condition: Used Hardcover

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Near Fine in a Near Fine dust jacket.; 8vo 8" - 9" tall; 535 pages.

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Bibliographic Details

Title

THE NEW DIRECT MARKETING; How to implement a profit-driven database marketing strategy

Publisher

Business One Irwin, Illinois

Publication Date

1990

Language

English

ISBN 10

1556233175

ISBN 13

9781556233173

Binding

Hardcover

Edition

First Edition; Second Printing.

Seller catalogs

Business, Finance and Economics

About this title

Synopsis

The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.

"About this title" may belong to another edition of this title.

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