Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)

Briesemeister, Benny B.; Selmer, Werner Klaus

ISBN 10: 365835187X / ISBN 13: 9783658351878

Published by Springer, 2023

About this Item

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Seller Inventory # 014257

Bibliographic Details

• Title: Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)
• Publisher: Springer
• Publication Date: 2023
• Language: English
• ISBN 10: 365835187X
• ISBN 13: 9783658351878
• Binding: Soft cover
• Edition: 1st Edition
• Condition: Good
• Seller catalogs:
  • Business

About this title

Synopsis

About the Author

Since 2010, Dr. Benny B. Briesemeister is working on how to apply neuroscience to enable better business decisions – first at the Freie Universität Berlin (Germany), then as CEO of Neurospective GmbH, and finally as scientific lead of the Deloitte Neuroscience Institute (Germany). In 2015, he was named NMSBA Neurotalent of the Year.

 Werner Klaus Selmer has a diploma in communications management from the University of Arts, Berlin (Germany). He worked as a creative planner at the ad-agency CANTUS MEDIA Werbeagentur in Munich (Germany) and was responsible for authoring the award winning Spangler Automation case study.