A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century. This item is unavailable.
Fenichell, Stephen, Bedbury, Scott
744 ratings by Goodreads
Language: English
Published by Penguin Publishing Group, 2002
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
5-star seller
AbeBooks seller since August 3, 2006
Unavailable
Hardcover
Condition: Used - Very good
US$ 6.91
Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP93430342
- Title
- A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
- Author
- Fenichell, Stephen, Bedbury, Scott
- Publisher
- Penguin Publishing Group
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Edition
- 1ST.
- Item weight
- 1.043 pounds
- Dimensions
- N/A
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.
"Synopsis" may belong to another edition of this title.
About the Author
Scott Bedbury was Senior Vice President of Marketing at Starbucks from 1995 to 1998. Prior to that he spent seven years as head of advertising for Nike, where he launched the "Bo Knows" and "Just Do It" campaigns. He is currently an independent brand consultant and a speaker for the Leigh Bureau.
Stephen Fenichell is the author of Plastic: The Making of A Synthetic Century and Other People's Money. His articles have appeared in New York, Men's Journal, GQ, Lear's, Spy, Connoisseur, Condé-Nast Traveler, and Wired.
Stephen Fenichell is the author of Plastic: The Making of A Synthetic Century and Other People's Money. His articles have appeared in New York, Men's Journal, GQ, Lear's, Spy, Connoisseur, Condé-Nast Traveler, and Wired.
"About the title" may belong to another edition of this title.