New Product Development {FIRST EDITION}

Crawford, C. Merle

ISBN 10: 0256028451 / ISBN 13: 9780256028454

Published by Richard D. Irwin, Inc., Homewood, Illinois, 1983

About this Item

"A final note about the use of this book. It is my judgement that the subject of new products management is an applied one, calling on many other disciplines for analytical tools and managerial concepts. As the chapters on organization indicate, the managing of a new products development is a miniaturized version of the managing of the entire firm." This book has 727 pages and is illustrated. This is a VERY GOOD copy of the VERY SCARCE first edition of this title. There are no markings in the book whatsoever. Again, a VERY GOOD copy of this VERY SCARCE title.

Seller Inventory # 008104

Bibliographic Details

• Title: New Product Development {FIRST EDITION}
• Publisher: Richard D. Irwin, Inc., Homewood, Illinois
• Publication Date: 1983
• ISBN 10: 0256028451
• ISBN 13: 9780256028454
• Binding: Hard Cover
• Edition: First Edition {First Printing}
• Condition: Very Good
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • Advertising/Marketing

About this title

Synopsis

NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

About the Author

Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University