New Product Development: Managing and Forecasting for Strategic Success. HARDCOVER
Language: English
Published by John Wiley &Sons, Inc., 1993
- First Edition
- Hardcover
- New
Condition: New
US$ 132.30
Quantity: 1 available
Add to basketItem description from seller
John Wiley, 1993. XIV+352 pages. First Edition. New Hardcover and DJ. 10.25"x7.25"x1.25". be5.
Seller Inventory # ABE-1748403905364
- Title
- New Product Development: Managing and Forecasting for Strategic Success. HARDCOVER
- Author
- Thomas, Robert J.
- Publisher
- John Wiley &Sons, Inc.
- Publication year
- 1993
- Condition
- New
- Dust jacket
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471572268
- ISBN 13
- 9780471572268
- Edition
- 1st Edition
"Synopsis" may belong to another edition of this title.
About the Author
ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.
"About the title" may belong to another edition of this title.
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