Title: Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)
Publisher: New Riders
Publication Date: 2014
Language: English
ISBN 10: 0321988191
ISBN 13: 9780321988195
Binding: Soft cover
Edition: 1st Edition.
Condition: Very Good
Book Type: Book

About this title

Synopsis

A down-to-earth guide to writing clear and friendly content

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.

Topics:

Write marketing copy, interface flows, blog posts, legal policies, and emails
Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
Find your voice and adapt your tone for the situation
Build trust and fostering relationships with readers
Make a simple style guide

About the Author

Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.

Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.

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