For over a decade, Pat Reeder and Laura Ainsworth have written the internationally-syndicated radio humor service, "The Comedy Wire," building up a bulging file of thousands of actual weird news stories about people doing incredibly stupid things. Using the analytical and problem-solving skills they honed in their previous careers in corporate training and communications, they began separating these hilarious stories of failure and humiliation into nine basic categories of mistakes that everyone makes again and again. Their goal: to help people learn from mistakes without having to make them themselves.
In "Nine Hallmarks of Highly Incompetent Losers," they point out how everyone from dumb criminals with no education to corporate CEOs with Harvard MBAs falls prey to the same nine simple mistakes -- "Never Plan Ahead," "Lose Sight Of Your Goal," "Don't Sweat The Details," etc. -- and the only difference is the scale of the ensuing catastrophe.
The points are illustrated with dozens of outrageously funny-but-true news stories. From the man who killed his lice by shampooing with gasoline and drying his hair over a blazing wood stove, to the TV host who lost his show for angrily screaming profanity at some kittens...from impenetrable jargon to ridiculous "zero tolerance" policies..."Nine Hallmarks of Highly Incompetent Losers" is a basic primer in common sense and critical thinking presented in a form that will make you laugh until your nose bleeds.
The authors say that while they cannot teach you how to be successful, they can teach you how to fail. And once you know the road to Failure, it's much easier to avoid.
Pat Reeder and Laura Ainsworth are an award-winning husband-and-wife humor writing team who have created training, marketing and advertising materials for such major corporations as GTE, Sylvania and Southwestern Bell. Their material has been performed by stars ranging from Tony Randall to Bugs Bunny.
For over a decade, they have written "The Comedy Wire" -- a daily topical prep service used by DJs, talk show hosts, stand-up comics and politicians worldwide -- which has made them two of the most-quoted "anonymous" humorists in the world. If you've ever heard a radio DJ say something witty and well-informed, there's a good chance Pat and Laura wrote it. They are also sought-after public speakers who perform a presentation based on the "Nine Hallmarks of Losers."