The Non-Designer's Design Book : Design and Typographic Principles for the Visual Novice

Williams, Robin

ISBN 10: 1566091594 / ISBN 13: 9781566091596

Published by Pearson Education, Limited, 1995

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP16907565

Bibliographic Details

Title: The Non-Designer's Design Book : Design and ...

Publisher: Pearson Education, Limited

Publication Date: 1995

Binding: Soft cover

Condition: Good

Edition: 1st.

About this title

Synopsis:

Outlines the essentials of page layout, emphasizing the four concrete principles of design--proximity, alignment, repetition, and contrast--in an illustrated volume that features before and after examples of page design. Original. (All Users).

From the Back Cover:

This book is for the secretary laying out an office newsletter, the entrepreneur designing her own advertising, the student wanting a better-looking term paper, or the professional creating a lasting impression with a new client. As a book of general design principles, it doesn't matter what computer one is using, or whether one is using a computer at all - the principles and terminology of good design remain the same.

Robin assumes that readers simply want to know how to make pages look better. She equips them with the four basic concepts used in virtually every well-designed job. Dozens of real-world examples enliven the text and demonstrate that Robin practices what she preaches: Good design does indeed capture the reader's attention.

In the second half, the focus is on type, specifically the problem of combining multiple typefaces. Robin demonstrates that in page design, as in life, a relationship is established that is either concordant, conflicting, or contrasting.

Each chapter is conveniently summarized, and there are practical design exercises, optional quizzes, and bibliography. Throughout the book, readers are encouraged to feel at ease in the often confusing world of graphic design.