The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice

Williams, Robin

ISBN 10: 1566091594 / ISBN 13: 9781566091596

Published by Peachpit Press, Berkeley, California, U.S.A., 1994

About this Item

Stated Eleventh Printing. Soft cover in very good condition with wraps bright & crisp, unmarked & uncreased. interior text block clean and tight; no writings, no markings noted. Typographic examples throughout see photos. Size approximately 10 3/4" tall x 6 7/8" wide x 5/16" thick; 144 numbered pages. From the rear cover: DESIGN: *Do you want to make your printed pages look better, but don't know how? * Can you tell that someone else's pages look better than yours, but don't know why? * Do you want to learn more about design, but don't have the time or desire to actually study it? TYPOGRAPHY: Do you want to put more than one typeface on the page, but aren't sure if the combination looks right? *Do you want the type on your page to be more dynamic? *Do you want people to read what you create? Then this book is for you.".

Seller Inventory # 002389

Bibliographic Details

• Title: The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice
• Publisher: Peachpit Press, Berkeley, California, U.S.A.
• Publication Date: 1994
• Language: English
• ISBN 10: 1566091594
• ISBN 13: 9781566091596
• Binding: Soft cover
• Edition: 1st Edition
• Printing: 11th Printing
• Condition: Very Good
• Seller catalogs:
  • Reference Works
  • Art & Painting
  • Writing

About this title

Synopsis

Outlines the essentials of page layout, emphasizing the four concrete principles of design--proximity, alignment, repetition, and contrast--in an illustrated volume that features before and after examples of page design. Original. (All Users).

From the Back Cover

This book is for the secretary laying out an office newsletter, the entrepreneur designing her own advertising, the student wanting a better-looking term paper, or the professional creating a lasting impression with a new client. As a book of general design principles, it doesn't matter what computer one is using, or whether one is using a computer at all - the principles and terminology of good design remain the same.

Robin assumes that readers simply want to know how to make pages look better. She equips them with the four basic concepts used in virtually every well-designed job. Dozens of real-world examples enliven the text and demonstrate that Robin practices what she preaches: Good design does indeed capture the reader's attention.

In the second half, the focus is on type, specifically the problem of combining multiple typefaces. Robin demonstrates that in page design, as in life, a relationship is established that is either concordant, conflicting, or contrasting.

Each chapter is conveniently summarized, and there are practical design exercises, optional quizzes, and bibliography. Throughout the book, readers are encouraged to feel at ease in the often confusing world of graphic design.