More than three hundred full-color photographs complement a remarkable inside look at Microsoft as the world's most valuable company turns twenty-five years old, drawing on hundreds of interviews with insiders including Bill Gates, Steve Ballmer, and Paul Allen to reveal the truth about the Justice Department accusations, management philosophy, company culture, and the Microsoft-Apple relationship. 50,000 first printing. 2120 gr.

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Bibliographic Details

Title: INSIDE OUT: PEOPLE. PRODUCTS. IDEAS THAT CHANGE THE WORLD
Publisher: Warner Business Book
Publication Date: 2000
ISBN 10: 0446527394
ISBN 13: 9780446527392
Binding: Dura
Illustrator: No Aplica
Edition: 0.
Condition: New
Dust Jacket Condition: Nuevo
Weight: 2120 grams
Book Type: Libro

About this title

Synopsis

It began as a two-man startup in 1975. Now it's a 430 billion market-cap company operating in 70 countries with $19 billion in net revenue. In this comprehensive self-portrait, based on hundreds of interviews with the people who are Microsoft-including Bill Gates, Steve Ballmer, and Paul Allen-readers will learn the truth about such topics as: the Microsoft-Apple relationship, the Department of Justice accusations, management philosophy, revolutionary company culture, and what the future holds for this extraordinary company. Presented in an edgy, interactive format, INSIDE OUT is a fascinating, educational, often humorous, and always eye-opening look at the venture whose success is unrivaled in business history.

Reviews

At first glance, this book seems simply a promotional gimmick, and one wonders about its $45 price tag. In fact, Inside Out is meant to commemorate Microsoft's twenty-fifth anniversary. Filled with photographs and expressions of pride and team spirit, it is part school yearbook and part scrapbook. At the same time, though, the candor and enthusiasm of the nearly 1,000 employees who provided their reminiscences and shared their visions of the future for this collection shed light on Microsoft's corporate culture in a way no outside reporter or researcher ever could. There are new, original essays by Bill Gates, Paul Allen, and Steve Ballmer. The stories highlighting the company's growth are informative and fascinating. The behind-the-scenes looks at what software developers do all day are instructive. We also get a glimpse into Microsoft's philanthropic efforts and its mission to improve computer literacy. Throughout, there are fun-filled facts, trivia, quotes, and quizzes. Self-serving as it may be, Inside Out is an absorbing look at what is undeniably one of the world's biggest and most important companies. David Rouse
Copyright � American Library Association. All rights reserved

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