Odyssey: Pepsi to Apple

Byrne, John Sculley; John A.

ISBN 10: 0002179946 / ISBN 13: 9780002179942

Published by Harpercollins, 1987

About this Item

VGC.Collins,1987.First overseas edition-first printing.Black hardback(gilt lettering to the spine,small nick and light shelf wear on the front cover) with Dj(crease,nicks and scratches on the Dj cover),both in VGC.Illustrated with b/w drawings.Nice and clean pages with some small ink marks & nicks on the outer edges,small pencil mark impression on the edge of the first blank page of the book,light shelf wear on the Dj cover.458pp including Bibliography,index.Price un-clipped.Heavy book. This is another paragraph Synopsis: John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers. Seller Inventory # 1739

Bibliographic Details

Title: Odyssey: Pepsi to Apple

Publisher: Harpercollins

Publication Date: 1987

Binding: Hardcover

Condition: Very good

Dust Jacket Condition: Very good

Edition: First overseas edition-first printing.

About this title

Synopsis:

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

From Library Journal:

The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a "second-wave" company to join Apple, a "third-wave" firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1987 Reed Business Information, Inc.