A practical, step-by-step manual. Includes examples and a checklist for you to use in evaluating your survey.
Cox has written a practical, step-by-step manual to help you get the answers you′re looking for. The author includes examples of good (and bad) ways to ask for information, samples of pre-questionnaire letters and follow-up forms, and a checklist for you to use in evaluating your survey.
"Clear, to the point, and the use of the ′model′ is excellent."
Author: Chester McCall, Professor of Research Methods
"Just the sort of help educators need to better understand our constituents and our challenge."
Author: Paul Houston, Executive Director
"A wonderful, practical guide for practitioners who need information they can depend on. I wish I′d had this handbook to consult while planning my own research projects."
Author: Maggie Szabo, Executive Director