Series: Routledge Library Editions: Marketing. Num Pages: 242 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 408. . 2014. 1st Edition. hardcover. . . . .

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Bibliographic Details

Title: Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138793558
ISBN 13: 9781138793552
Binding: Hardcover
Edition: 1st Edition
Condition: New

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Synopsis

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

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