Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)
Language: English
Published by Routledge, 2014
Series: Book 25 of 28 - Routledge Library Editions: Marketing
- First Edition
- Hardcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 177.37
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Add to basketItem description from seller
Series: Routledge Library Editions: Marketing. Num Pages: 242 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 408. . 2014. 1st Edition. hardcover. . . . .
Seller Inventory # V9781138793552
- Title
- Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)
- Author
- Spillard, Peter
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138793558
- ISBN 13
- 9781138793552
- Edition
- 1st Edition
- Series
- Book 25 of 28: Routledge Library Editions: Marketing
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
"Synopsis" may belong to another edition of this title.
About the Author
Multivolume collection by leading authors in the field
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
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