You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's.

Lobel, Orly

Published by Publication Date: 2018

New York: W.W. Norton & Company, [2018]. Lobel, Orly. You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side. New York: W.W. Norton & Company, [2018]. First edition. xxi, 282 pp. Publisher's cloth hardcover, in near-fine dust jacket. Internally clean. $30. * A nonfiction narrative about the decades-long intellectual property battle between toy giants Mattel and MGA Entertainment. The legal fight began when the designer of the popular Bratz doll line left his job at Mattel to work for its rival. The story revolves around the origin of the Bratz dolls. Designer Carter Bryant conceived the idea for the dolls while working for Mattel as a clothing designer for Barbie. After selling his concept to MGA, Mattel sued both him and MGA, claiming that according to Bryant's employee contract, it owned all of his creative ideas. The feud led to a prolonged and expensive legal battle that became a microcosm for larger issues surrounding intellectual property, employee creativity, and cutthroat corporate competition. The book provides a look inside the dramatic courtroom proceedings, which included shifting fortunes for both sides. Lobel's account reveals a ruthless, take-no-prisoners culture within the toy industry, with Mattel portrayed as an aggressive legal behemoth bent on crushing its competition. Beyond the courtroom drama, the book explores a critical question of the digital age: do your employers have a claim to the creative work you do on your own time? Lobel argues against companies owning the ideas of their employees, suggesting it can stifle innovation. Seller Inventory # 81979

Bibliographic Details

Title: You Don't Own Me: How Mattel v. MGA ...
Publication Date: 2018
Binding: Hardcover
Illustrator: New York: W.W. Norton & Company, [2018].
Dust Jacket Condition: Dust Jacket Included
Edition: 1st Edition