A PRIMER ON THE LAW OF DECEPTIVE PRACTICES : A Guide for the Businessman

HARD COVER. Text/BRAND NEW. Mustard-gold linen boards/Fine. DJ/Good; w/nips, chips, creasings, closed tears to edges & loss to upper back edge. PO name to fEP. An examination of unfair and deceptive abuses practiced in our consumer-orientated marketing system and the efforts of the common law courts, the state legislatures, and the Federal Trade Commission to combat them. 24 chapters: 1, Introduction; 2, Common Law Remedies for Unfair or Deceptive Business Practices; 3, The Federal Trade Commission: Historical Development; 4, The Federal Trade Commission: Practice & Procedure; 5, General Principles; 6, Copyrights, Patents, & Trademarks; 7, Trade Names, Passing Off, & Product Simulation; 8, Unfair Appropriation of & Interference with a Competitor's Business; 9, Deceptive Nondisclosure; 10, Product Description, Composition, & Origen; 11, Endorsements, Testimonials, Tests, & Surveys; 12, Pricing & Savings Claims; 13, Free Goods & Offers; 14, Contests, Lotteries, & Games of Chance; 15, Warranties & Guarantees; 16, Business & Trade Status; 17, Disparagement & Comparison; 18, Business, Employment, & Sales Schemes; 19, Deceptive Credit Practices; 20, Deceptive Pictorial & Television Advertising; 21, Special Labeling Legislation; 22, Food, Drugs, Cosmetics, & Devices; 23. State Legislation; and, 24, Toward Ethical Advertising: A Plan, followed by 14 appendices. Fine copy in a lesser condition dust jacket. …