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Large-format hardcover, fully bilingual (Japanese & English), 239 pages, illustrated throughout, NOT ex-library. Shipping weight over 1.5kg. Book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Light handling wear only. Dust jacket shows gentle edgewear, a couple of tiny edge-nicks. -- This is a visual archive of contemporary Japanese packaging from the mid-1990s. The volume serves as a high-quality reference for designers, showcasing award-winning works that blend traditional Japanese aesthetics with modern industrial requirements. The book presents a curated selection of package designs chosen for their excellence in creativity, functionality, and social responsibility. The volume covers a vast cross-section of everyday and luxury items, including foodstuffs, beverages (such as sake and tea), cosmetics, perfume, tobacco products, and housewares. Cultural Context: It highlights uniquely Japanese design principles such as simplicity, harmony, and the "kawaii" (cute) aesthetic, as well as a focus on high-quality presentation and hygiene. The JPDA, established in 1960, is the only private organisation in Japan dedicated specifically to package design, making this series a primary historical record of the field. Industry Standards: The designs featured are often winners of the Japan Package Design Grand Prix, reflecting the highest standards of the period's in-house and freelance designers. The book illustrates the evolution of Japanese consumer culture, documenting the shift towards eco-friendly materials and more consumer-oriented functional designs. It is valuable for professional designers seeking to understand the "secrets" of packaging that successfully influences Japanese consumer decision-making. Part of a biennial series that has meticulously documented Japanese packaging trends for decades.
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