Performance Driven CRM How to Make Your Customer Relationship Management Vision a Reality
Brown, Stanley A. & Gulycz, Moosha
Published by John Wiley & Sons Canada, Etobicoke, Ontario, 2002
- First Edition
- Hardcover
- Used
Seller: Riverwash Books (IOBA), Prescott, ON, CanadaRiverwash Books (IOBA)
AbeBooks seller since November 1, 2003
Association member: IOBA
Condition: Used - Very good
US$ 30.00
Quantity: 1 available
Add to basketItem description from seller
272 pp. Jacket has light edgewear. Spine, corners bumped. Provides a proven approach to CRM, with standards of performance and a balanced scorecard approach for your customer care programs. ; 8vo 8" - 9" tall.
Seller Inventory # BUS0333
- Title
- Performance Driven CRM How to Make Your Customer Relationship Management Vision a Reality
- Author
- Brown, Stanley A. & Gulycz, Moosha
- Publisher
- John Wiley & Sons Canada, Etobicoke, Ontario
- Publication year
- 2002
- Condition
- Very Good
- Dust jacket
- Very Good
- Binding
- Hardcover
- ISBN 10
- 0470831618
- ISBN 13
- 9780470831618
- Edition
- First Edition.
Enthusiastically adopted by many firms as the way of the future, Customer Relationship Management is now facing its toughest challenge yet: the company evaluation. Measuring what gains CRM has made for your company, if any, is sound business. And Performance-Driven CRM lets you determine how sound your investment in CRM has been, with practical tools for measuring and monitoring CRM initiatives and its impact on operations and the bottom line. Fully equipped with questionnaires, assessment tools, exercises, and action plans, the book also contains case studies and best practice examples from PricewaterhouseCoopers's global CRM practice, including FedEx, NEC, and Sears. With tips on e-business applications, the book describes how to use Web tools in research and what to measure in an Internet environment. This is an ideal resource for measuring-and maximizing-the return on your firm's CRM investment.
"Synopsis" may belong to another edition of this title.
About the Author
Moosha Gulycz (Toronto, Ontario) is a Principal Consultant with PricewaterhouseCoopers' Customer Relationship Management (CRM)Practice. She is responsible for the Canadian CRM Integrated Multi Channel Solutions services practice. She has spoken across the US and Canada on the topic of the relationship between CRM and Performance Mearsurement.
"About the title" may belong to another edition of this title.
Riverwash Books (IOBA)
Prescott, ON, Canada
Shipping rates from Canada to U.S.A.
| Item | 10 to 21 business days | 6 to 10 business days |
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| First item | US$ 19.00 | US$ 30.00 |
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Seller's business information
Riverwash Books Inc.
642 Royal Place
Prescott, ON Canada K0E 1T0
Terms of sale
All prices are in US dollars. We accept payment by personal check, money order (International money order if outside Canada), Paypal, or credit cards that are accepted through ABE books. Canadian residents are subject to 5% GST.
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Riverwash Books Inc.
Box 1712
Prescott, ON K0E 1T0
Canada
riverwash@sympatico.ca
613-925-4208
Victor Vaivads
87915 5901 RC001
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