Personal Data in Competition, Consumer Protection and Intellectual Property Law: Towards a Holistic Approach? (MPI Studies on Intellectual Property and Competition Law, 28, Band 28) [Hardcover] Bakhoum, Mor; Conde Gallego, Beatriz; Mackenrodt, Mark-Oliver and Surblyt?-Namavi?ien?, Gintar?

This book analyses the legal approach to personal data taken by different fields of law. An increasing number of business models in the digital economy rely on personal data as a key input. In exchange for sharing their data, online users benefit from personalized and innovative services. But companies’ collection and use of personal data raise questions about privacy and fundamental rights. Moreover, given the substantial commercial and strategic value of personal data, their accumulation, control and use may raise competition concerns and negatively affect consumers. To establish a legal framework that ensures an adequate level of protection of personal data while at the same time providing an open and level playing field for businesses to develop innovative data-based services is a challenging task.