Personalized & Database Printing: The Complete Guide

Broudy, David and Frank Romano

ISBN 10: 0941845249 / ISBN 13: 9780941845243

Published by Micro Publishing Press, Torrance, CA, 1999

About this Item

"This unique book covers all aspects of direct marketing and on-demand publishing, utilizing personalized and database printing. It covers the history, technology and methodologies for reproductionmvia viable and dynamic printing. It evaluating the major programs for effecting personalized printing and describes their operation, often step-by-step. It includes detailed information to aid design and production professionals as the comprehensive source for information on this important subject." This book has 308 pages and is illustrated throughout. The text contains NO internal markings whatsoever.

Seller Inventory # 030346

Bibliographic Details

• Title: Personalized & Database Printing: The Complete Guide
• Publisher: Micro Publishing Press, Torrance, CA
• Publication Date: 1999
• Language: English
• ISBN 10: 0941845249
• ISBN 13: 9780941845243
• Binding: Trade Paperback
• Edition: First Edition
• Condition: Fine
• Seller catalogs:
  • Computers

About this title

Synopsis

Personalized printing lets users vary each sheet of their print job, creating a product that gives the illusion of personalized content. Personalized and Database Printing provides a basic, nontechnical explanation of this technology. It begins with an overview of the potential for direct marketing and provides pointers on how to use this new technology to grab the attention of customers.