Perspectives on International Marketing - Re-issued (RLE International Business) (Routledge Library Editions: International Business)
Language: English
Published by Routledge, 2012
Series: Book 12 of 20 - Routledge Library Editions: International Business
- First Edition
- Hardcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 88.82
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Add to basketItem description from seller
Editor(s): Paliwoda, Stanley. Series: Routledge Library Editions: International Business. Num Pages: 4 pages. BIC Classification: KJK; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156. Weight in Grams: 752. . 2012. 1st Edition. hardcover. . . . .
Seller Inventory # V9780415657693
- Title
- Perspectives on International Marketing - Re-issued (RLE International Business) (Routledge Library Editions: International Business)
- Author
- . Ed(s): Paliwoda, Stanley
- Publisher
- Routledge
- Publication year
- 2012
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415657695
- ISBN 13
- 9780415657693
- Edition
- 1st Edition
- Series
- Book 12 of 20: Routledge Library Editions: International Business
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.
The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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