Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)
Language: English
Published by Routledge, 2003
Series: Book 28 of 107 - Routledge Advances in Management and Business Studies
- First Edition
- Softcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
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Add to basketItem description from seller
Examines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner, social psychology and historical. Previously only available in hardback. Series: Routledge Advances in Management and Business Studies. Num Pages: 288 pages, 12 line drawings. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 138 x 22. Weight in Grams: 362. . 2003. 1st Edition. paperback. . . . .
Seller Inventory # V9780415316187
- Title
- Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)
- Author
- Moss, Danny
- Publisher
- Routledge
- Publication year
- 2003
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415316189
- ISBN 13
- 9780415316187
- Edition
- 1st Edition
- Series
- Book 28 of 107: Routledge Advances in Management and Business Studies
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-
* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.
A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
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