Persuade: The 4-Step Process to Influence People and Decisions

Andres Lares has been the Managing Partner and CEO of Shapiro Negotiations Institute since 2017. Prior to this role, Andres served various roles including Chief Innovation Officer where he led the company's development of technology and content. For over a decade Andres has advised professional sports teams in the NBA, NFL, MLB, and NHL on contract negotiations, trades, and other critical negotiations. He has been featured in publications including HBR, Forbes, CNBC, Entrepreneur, and Sports Business Journal.  Andres guest lectures at conferences and institutions around the world and teaches a course on negotiations at Johns Hopkins University.

Jeff Cochran is Partner at the Shapiro Negotiations Institute. During his two decade career at SNI, Jeff has trained and coached organizations of all sizes and industries - from two c-level executives in a boardroom to thousands of people at a Fortune 100 client. He has won countless awards for being the top presenter at events with hundreds of other speakers and is consistently praised for his ability to teach complex topics in a playful manner. Some of Jeff's clients include Ecolab, Verizon, Wells Fargo, PwC, Google, Bristol Myers Squibb, Hearst Corporation, and the Baltimore Ravens.

Dr. Shaun Digan is an academic researcher, writer, and educator in the fields of management, entrepreneurship, and decision making. Shaun's research has been presented at conferences and Universities around the world and has been published in academic outlets including the Journal of Small Business Management and the Journal of Small Business Strategy. Shaun also has nearly a decade of experience teaching, including in prestigious institutions and programs as the University of Louisville and the Governor's School for Entrepreneurs.