Persuade: Using the seven drivers of motivation to master influence and persuasion

Philip Hesketh

ISBN 10: 0857086367 / ISBN 13: 9780857086365

Published by John Wiley and Sons Ltd, 2015

About this Item

Num Pages: 208 pages. BIC Classification: KJN; KJP; VSC. Category: (P) Professional & Vocational. Dimension: 217 x 140 x 19. Weight in Grams: 280. . 2015. 1st Edition. Paperback. . . . .

Seller Inventory # V9780857086365

Bibliographic Details

• Title: Persuade: Using the seven drivers of motivation to master influence and persuasion
• Publisher: John Wiley and Sons Ltd
• Publication Date: 2015
• Language: English
• ISBN 10: 0857086367
• ISBN 13: 9780857086365
• Binding: Soft cover
• Edition: 1st Edition
• Condition: New

About this title

Synopsis

Learn how to influence others and get your own way more often

Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?

Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade:

• Is written in Philip's trademark humorous, yet well-researched style
• Draws from scientific and psychological sources
• Is delivered in short, accessible, bite-sized chapters

About the Author

Philip Hesketh is a bestselling, motivational speaker and consultant specialising in persuasion and influence. He has been a professional speaker for 12 years and his style combines a powerful mix of well-researched, persuasive techniques with a unique brand of humour to inspire, entertain and inform. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.
Phil blogs on a monthly basis to his 32,000 strong database. His diverse client list includes The Bank of America Merrill Lynch, British Toy and Hobby Association, The Federation of Small Business, Anchor Homes, Landmark Wholesales, The Scottish Law Society, UBS and Unisys.
Philip splits his time through the year between the UK and Australia and is a fellow of Newcastle University.
His previous titles include Life’s a Game So Fix The Odds; How to Persuade and Influence People  and  The Seven Golden Rules For a Happy and Successful Life.