A Physicist on Madison Avenue
Rothman, Tony
Sold by Theoria Books, Andover, MA, U.S.A.
AbeBooks Seller since June 12, 2016
Used - Hardcover
Condition: Used - As new
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Add to basketSold by Theoria Books, Andover, MA, U.S.A.
AbeBooks Seller since June 12, 2016
Condition: Used - As new
Quantity: 1 available
Add to basket147pp., xiv. '1' in number line. Index, pp. 143-147. Red cloth with brilliant gilt lettering on spine; black endpapers. Glossy black dustwrapper with front cover illustration of Manhattan skyline in foreground across bottom; title lettering in large red letters, outlined in white, and superimposed over golden moon and night sky above skyline on top half front cover, below author name lettering in red across top front cover. Flawless copy. UNREAD. Gift quality. (NO previous owner names. NO remainder marks.).
Seller Inventory # 002003
Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential buyers, physicist and writer Tony Rothman brings the worlds of the scientist and nonscientist closer together, with amusing and enlightening results. These essays, which bear the mark of Rothman's outspoken humor and dislike for pretense, convey essential ideas to general readers on such topics as the future of the universe, the design of particle accelerators, the intelligent use of statistics, and the making of quality musical instruments. At the same time they provide insight into how the mind of a scientist works, not only in research but also in the "real" world of three-piece suits and mass media. The outlook of physicists, according to the author, often puts them at odds with nonscientists--but Rothman never hides his points of disagreement. In his title essay on being a major magazine editor, he recalls using bell curves and elementary statistics in an attempt to convince the circulation department that fluctuations in sales are unavoidable (despite what they thought). Although Rothman claims that scientists do enjoy playing the role of Faust, the scholar in eternal pursuit of Truth, his essays attest to a scientific interest fully in tune with human concerns.
Originally published in 1991.
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