Series: Routledge Library Editions: Advertising. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 18. Weight in Grams: 430. . 2013. 1st Edition. hardcover. . . . .

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Bibliographic Details

Title: Planning Advertisements: 09 (Routledge Library Editions: Advertising)
Publisher: Routledge
Publication Date: 2013
Language: English
ISBN 10: 0415817994
ISBN 13: 9780415817998
Binding: Hardcover
Edition: 1st Edition
Condition: New

About this title

Synopsis

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner―advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

About the Author

Russell, Gilbert

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