The Polar Bear Strategy: Reflections on Risk in Modern Life

Ross, John F.

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ISBN 10: 0738201170 ISBN 13: 9780738201177

Published by Basic Books, New York, NY, 1999

Language: English

Condition: New Hardcover

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About this Item

Hardcover with beautiful shiny dust jacket. Clean, crisp, excellent copy. First edition, 1st Printing. Not a remainder. Promptly shipped in a box.; Large 8vo 9" - 10" tall; 208 pages.

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Bibliographic Details

Title: The Polar Bear Strategy: Reflections on Risk in Modern Life
Publisher: Basic Books, New York, NY
Publication Date: 1999
Language: English
ISBN 10: 0738201170
ISBN 13: 9780738201177
Binding: Hardcover
Edition: First Edition; First Printing.
Condition: New
Dust Jacket Condition: Dust Jacket Included
Weight: 1.33 pounds

About this title

Synopsis

From cholesterol to cancer, asteroids to AIDS, we face more risks than our grandparents ever dreamed of. But most of us are 200 years behind the curve when it comes to making intelligent risk-based decisions: We refuse to fly, but don't wear seat belts in our far more dangerous cars. We panic about toxic waste dumps, but collectively smoke a billion cigarettes a year. In this entertaining and enlightening look at risk in the modern age, John Ross argues that the burgeoning science of risk assessment has given us powerful new tools to cope in a complex world, if we could only learn how to speak the language. Ross examines the building blocks of this new language, and helps us identify and relinquish long-held, often pre-set, biological and psychological responses to risk. Through vivid stories and compelling science, Ross empowers us to take control of our lives and to exercise our most basic democratic freedom—the power to make our own decisions—both as individuals and as a society.

About the Author

John F. Ross is a senior editor and writer for Smithsonian magazine.

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