Positioning to Win: Planning and Executing the Superior Proposal

Beveridge, James M.; Velton, E. J.

ISBN 10: 0801971128 ISBN 13: 9780801971129

Published by UNKNO, 1981

Language: English

Condition: Used - Fair Hardcover

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Bibliographic Details

Title

Positioning to Win: Planning and Executing the Superior Proposal

Publisher

UNKNO

Publication Date

1981

Language

English

ISBN 10

0801971128

ISBN 13

9780801971129

Binding

Hardcover

Edition

1st Edition

Condition

Fair

Weight

748.43 grams

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Synopsis

Describes a marketing system designed to create successful proposals by emphasizing a company's strengths, neutralizing its weaknesses, and appealing to the needs and emotions of the customer

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