The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

Alex Lowy

ISBN 10: 1118008790 / ISBN 13: 9781118008799

Published by John Wiley & Sons Inc, 2010

About this Item

Consultants, managers and MBA students all utilize a representational tool referred to as the "2 x 2 matrix", the most flexible and portable weapon in the knowledge worker's intellectual arsenal. This book is a single, integrated resource for reviewing, selecting, and deploying the best 2 x 2 framework for a specific situation. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 192 x 236 x 18. Weight in Grams: 620. . 2010. 1st Edition. Paperback. . . . .

Seller Inventory # V9781118008799

Bibliographic Details

• Title: The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions
• Publisher: John Wiley & Sons Inc
• Publication Date: 2010
• Language: English
• ISBN 10: 1118008790
• ISBN 13: 9781118008799
• Binding: Soft cover
• Edition: 1st Edition
• Condition: New

About this title

Synopsis

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

About the Author

Alex Lowy is an internationally recognized thought leader specializing in the creation of innovative work, learning, and information systems. He is the cofounder and past president of Digital 4Sight, a global technology think tank and strategy consulting firm with headquarters in Toronto, Canada. He has coauthored two best-selling business books, Digital Capital: Harnessing the Power of Business Webs (2000) and Blueprint to the Digital Economy (1998) with Don Tapscott and David Ticoll. In 2003, he formed the Transcend Strategy Group.

 Phil Hood is one of Silicon Valley’s most thoughtful voices on the development and use of multimedia and pervasive computing technologies. He is the former executive editor of NewMedia magazine, and a contributing columnist to Wired. For two years he was chief executive officer of Digital 4Sight. He is a senior consulting associate to Stanford Research International (SRI), and a partner with Alex Lowy in the Transcend Strategy Group.