A handsome first edition/first printing in Near Fine condition in alike dust jacket with light edgewear; The Power of Product Platforms: Building Value and Cost Leadership is a book that discusses the importance of product platforms and how to create value and cost leadership for your business. The book provides strategies and examples of how to create a successful product platform, as well as how to measure and evaluate the success of the platform.; 8vo; 267 pages.

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Bibliographic Details

Title

The Power of Product Platforms: Building Value and Cost Leadership - 1st Edition/1st Printing

Publisher

The Free Press, New York

Publication Date

1997

Language

English

ISBN 10

0684825805

ISBN 13

9780684825809

Binding

Hardcover

Edition

First Edition; First Printing.

Condition

Near Fine

Dust Jacket Condition

Near Fine

Seller catalogs

Collection Starter::Hundred Dollars or Less

About this title

Synopsis

A guide for turning products into profits discusses how firms should focus their energies on developing families of products simultaneously that share common components and technology

About the Authors

Marc H. Meyer is Associate Professor of Management at Northeastern University's College of Business Administration, Research Director of the College's Center for Technology Management, and has been a Visiting Associate Professor at the MIT Sloan School of Management. Dr. Meyer is also a co-founder of three software companies and consults actively to leading manufacturers in high-tech industries.

Alvin P. Lehnerd has held executive positions at Black & Decker, Sunbeam, and Steelcase. He has led several well-known developments and innovations resulting in new product successes, including Black & Decker's Dustbuster, Sunbeam's first electronic auto-shut off and global iron product lines, and the complete redesign on Black & Decker's double insulated consumer power tools. He teaches at Northeastern University, University of Pennsylvania, and at the MIT Sloan School of Management.

"About this title" may belong to another edition of this title.

Store Description

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1879 Whitehaven Road #2059, Grand Island, NY, 14072, U.S.A.

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