The Power of Simplicity
Trout, Jack; Rivkin, Steve /C11
403 ratings by Goodreads
Language: English
Published by McGraw-Hill, 1998
- First Edition
- Hardcover
- New
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- Title
- The Power of Simplicity
- Author
- Trout, Jack; Rivkin, Steve /C11
- Publisher
- McGraw-Hill
- Publication year
- 1998
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0070653623
- ISBN 13
- 9780070653627
- Edition
- 1st Edition
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
"Synopsis" may belong to another edition of this title.
From the Back Cover
Some of the Simple Truths Found in This Book. Chapter 2: "Trust Your Common Sense. It Will Tell You What To Do." Chapter 3: "Big Ideas Almost Always Come In Small Words." Chapter 7: "If Your're Not Different, You Better Have A Low Price." Chapter 8: "It's Not About Knowing Your Customer. It's About Your Customer Knowing About you." Chapter 11: "A Mushy Mission Statement Is An Indication That A Company Doesn't Know Where It's Going." Chapter 17: "Goals Are Like Dreams. Wake Up and Face Reality. Chapter 22: "The Best Revenge Over Critics Is Being Correct."
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