The Power of Simplicity

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation

Some of the Simple Truths Found in This Book. Chapter 2: "Trust Your Common Sense. It Will Tell You What To Do." Chapter 3: "Big Ideas Almost Always Come In Small Words." Chapter 7: "If Your're Not Different, You Better Have A Low Price." Chapter 8: "It's Not About Knowing Your Customer. It's About Your Customer Knowing About you." Chapter 11: "A Mushy Mission Statement Is An Indication That A Company Doesn't Know Where It's Going." Chapter 17: "Goals Are Like Dreams. Wake Up and Face Reality. Chapter 22: "The Best Revenge Over Critics Is Being Correct."