A Practical Approach to Value Pricing: A proven pricing system for accounting and bookkeeping firms

A Practical Approach to Value Pricing: A proven pricing system for accounting and bookkeeping firms We live in exciting times! Technology is moving at an incredible rate and automating much of what accountants and bookkeepers have traditionally done. And whilst that might be scary, it opens up many opportunities to add more value to clients. However, it is more critical than ever before to change our pricing models. As technology automates data entry and compliance work when we cling to the old-fashioned time-based method of pricing we will see significant downward pressure on price. Simply put, time-based billing is no longer sustainable. We must switch to value pricing. The trouble is, value pricing is hard. It s hard because value is subjective. And to make things worse, every client values things differently. To make the successful transition to value pricing we need a system. And that s what this book gives you. A 7-step formula you can use to price anything and get better results. Not only is this book highly practical, it is inspiring too. That s because it is backed up by dozens of stories from accountants and bookkeepers around the world explaining how they have made the transition to value pricing and the results they are getting. These stories are incredible and show you what is possible when we change our pricing model. This is what you will learn in this book: The problem with being cheap Busting the myths The 3 big mistakes Why today s opportunity is in the cloud It s good to be small Your 7-step formula to more profitable pricing and better results Why do we keep giving stuff away for free? What about clients that can t afford you? Here are what other people are saying about A Practical Approach to Value Pricing : As always Mark Wickersham cuts to the heart of the matter. In his latest book he gives an abundance of practical tips and methods for any accountant to employ in their search to be something different from the norm. The step-by-step approach Mark explains is not theory but taken from the real world where each of his ideas has been tested to produce the results he promises. If you re an accountant looking to deal with the challenges of a competitive world where audit work is increasingly done by computer then Mark s latest book not only is a must for your bookshelf it should be on the top of your reading pile too Peter Thomson, The UK s most prolific information product creator Imagine running an accounting practice, where you are compensated in direct correlation to the tremendous value you bring to your clients. Imagine no more! Wickersham s newest book walks you step-by-step to running a very profitable accounting practice. If you are serious about moving your practice into the future, this is a must read book! Mike Michalowicz, Author of Profit First and Co-Founder of Profit First Professionals By blending inspiring stories with detailed guidance, this brilliant book provides accountants everywhere with a blueprint for pricing success Steve Pipe, Author of The world s most inspiring accountants Awesome. From the moment you open this book you get that it s a great book from a great, unassuming guy. Mark s impact on the accounting profession is already huge. This book takes it massively higher. It s a book to get, to read, to act on and to cherish. It changes lives......maybe even yours. Paul Dunn, Regarded by many as the Godfather of Business Development for Accounting firms and now co-founder and Chairman of B1G1: Business for Good The book is jam packed with simple yet powerful business ideas; simple ideas that really work for entrepreneurs.