The Principles of Multimedia Journalism: Packaging Digital News

In this much-needed examination of the principles of multimedia journalism, experienced journalists Richard Koci Hernandez and Jeremy Rue systemize and categorize the characteristics of the new, often experimental story forms that appear on today's digital news platforms. By identifying a classification of digital news packages, and introducing a new vocabulary for how content is packaged and presented, the authors give students and professionals alike a way to talk about and understand the importance of story design in an era of convergence storytelling.

Online, all forms of media are on the table: audio, video, images, graphics, and text are available to journalists at any type of media company as components with which to tell a story. This book provides insider instruction on how to package and interweave the different media forms together into an effective narrative structure. Featuring interviews with some of the most exceptional storytellers and innovators of our time, including web and interactive producers at the New York Times, NPR, The Marshall Project, The Guardian, National Film Board of Canada, and the Verge, this exciting and timely new book analyzes examples of innovative stories that leverage technology in unexpected ways to create entirely new experiences online that both engage and inform.

Richard Koci Hernandez is an Assistant Professor of New Media at the University of California at Berkeley Graduate School of Journalism and a National Emmy Award winning multimedia producer. His work for the Mercury News earned him two Pulitzer Prize nominations. In 2003, he was the recipient of the James K. Batten Knight Ridder Excellence Award.

Jeremy Rue is a Lecturer of New Media at the University of California at Berkeley Graduate School of Journalism. He was formerly a multimedia instructor for the Knight Digital Media Center at UC Berkeley where he taught new media storytelling workshops. He is a former print reporter, photojournalist and web developer. In 2007, he was the recipient of the Dorothea Lange Fellowship award for his photo documentary work on migrant farmworkers in California’s Central Valley.