Book has no inscriptions. Original boards are a little shelf rubbed. Binding is excellent, tight and square. Our orders are shipped using tracked courier delivery services.

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Bibliographic Details

Title

Principles of Service Marketing and Management

Publisher

Prentice Hall

Publication Date

1999

Language

English

ISBN 10

013676875X

ISBN 13

9780136768753

Binding

Hardcover

Edition

1st Edition.

Condition

Fine

Dust Jacket Condition

No Jacket

Weight

1 ounce

Seller catalogs

Other

About this title

Synopsis

Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.

From the Back Cover

This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management—including the interactions between marketing, operations, and human resources.

"About this title" may belong to another edition of this title.

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Chapter 1 trades out of three premises that are all in the Johannesburg area. Our emphasis is providing quality books at highly competitive prices. A large (and continuously growing) selection of our books are listed on various websites on the internet. We post on a daily basis to all parts of the world. All our books are parcelled in tissue paper, bubble wrap, card board and strong brown paper. If the book has a dust jacket it is provided with a protective cellophane sleeve. We supply a tracking number on every parcel that we post. We specialise in Modern First Editions, Rhodesiana, Africana and other rare and out of print books. We are always looking to buy interesting and unusual books and libraries in Johannesburg and Cape Town. We are prepared to travel within the greater Johannesburg and Cape Town area if the quantity warrants it.

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