The Process of Research and Statistical Analysis in Psychology

The Process of Research and Statistical Analysis in Psychology presents integrated coverage of psychological research methods and statistical analysis to illustrate how these two crucial processes work together to uncover new information. Best-selling author Dawn M. McBride draws on over 20 years of experience using a practical step-by-step approach in her teaching to guide students through the full process of designing, conducting, and presenting a research study. The text opens with introductory discussions of why psychologists conduct and analyze research before digging into the process of designing an experiment and performing statistical analyses. Each chapter concludes with exercises and activities that promote critical thinking, the smart consumption of research, and practical application. Students will come away with a complete picture of the role that research plays in psychology as well as their everyday lives.

Dawn M. McBride is professor of psychology at Illinois State University, where she has taught research methods since 1998. Her research interests include automatic forms of memory, false memory, prospective memory, task order choices, and forgetting. In addition to research methods, she teaches courses in introductory psychology, cognition and learning, and human memory; she also teaches a graduate course in experimental design. She is a recipient of the Illinois State University Teaching Initiative Award and the Illinois State University SPA/Psi Chi Jim Johnson Award for commitment to undergraduate mentorship, involvement, and achievement. Her nonacademic interests include spending time with her family, traveling, watching Philadelphia sports teams (it was a good year for Philly sports this year!), and reading British murder mysteries. She earned her PhD in cognitive psychology from the University of California, Irvine, and her BA from the University of California, Los Angeles.