xi, 409 p. Illustrations. Notes. Index. New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage. Very good in very good dust jacket. DJ has slight wear and soiling, with small edge wear.

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Bibliographic Details

Title: Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
Publisher: Harvard Business School Press, Boston, MA
Publication Date: 1991
Language: English
ISBN 10: 0875842453
ISBN 13: 9780875842455
Binding: Hardcover
Edition: First edition. First printing [stated].

About this title

Synopsis

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.

About the Author

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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