Promotion of Pharmaceuticals: Issues, Trends, Options
Published by New York, London & Norwood: Pharmaceuticals Products Press, 1992
- First Edition
- Hardcover
- Used
Seller: BookLovers of Bath, Peasedown St. John, BATH, United KingdomBookLovers of Bath
AbeBooks seller since November 4, 2009
Condition: Used - Very good
US$ 39.06
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Add to basketItem description from seller
First edition (first printing). Hardback. Red boards with white titles to the spine & upper board; Measures 8¾" x 6" (0.8 kg); pp 167; Bibliography; Illustrated by way of: Black & White Photographs; Material originally published in the Journal of Pharmaceutical Marketing & Management, volume 7, number 1 in 1992. || The book is on the shelf, ready to be appropriately packed, and posted from the pastoral paradise of Peasedown St. John, Bath, by a real bookseller in a real book shop - with my personal guarantee and beady eye on the Consumer Contracts Regulations. REMEMBER! Buying my copy means the book shop Jack Russells get their supper! My Book #178854 ||.
Seller Inventory # 178854
- Title
- Promotion of Pharmaceuticals: Issues, Trends, Options
- Author
- Edited by Dev S. Pathak, Alan Escovitz & Suzan Kucukarslan
- Publisher
- New York, London & Norwood: Pharmaceuticals Products Press
- Publication year
- 1992
- Condition
- Very Good
- Binding
- Hardback (No Dust Wrapper.)
- ISBN 10
- 156024383X
- ISBN 13
- 9781560243830
- Edition
- 1st Edition
- Seller catalogs
- Business Advertising
- Is pharmaceutical promotion excessive?
- Are further regulations needed to control the proliferation of misleading messages and to restrict the explicit and implicit persuasive powers of pharmaceutical promotion?
- What are the implications for the public?s health and social welfare of strict interpretation of the laws regarding dissemination of information on pharmaceuticals?Promotion of Pharmaceuticals suggests a cooperative, not adversarial, relationship between the FDA and the pharmaceutical industry to commit our limited health care resources to facilitating the provision of rational pharmaceutical care. It contains vital information for everyone who wants to make better informed decisions in the complex world of pharmaceuticals.
Chapters discuss such relevant topics as regulatory issues for pre- and post-approved drugs, ethical considerations in drug advertising, and FDA and FTC concerns. Promotion of Pharmaceuticals answers questions such as Is pharmaceutical promotion interfering with the doctor-patient relationship? Can good business and good medicine go hand-in-hand? Is the cost of promotion increasing prescription drug prices to an unacceptable level? Other topics include an historical perspective on pharmaceutical advertising and viewpoints from the pharmaceutical leadership. This book is designed for individuals involved in advertising and promotion in the pharmaceutical industry, health care practitioners, consumer advocates, regulators and public policy decision-makers, and other persons involved in the delivery and consumption of pharmaceutical care.
"Synopsis" may belong to another edition of this title.
BookLovers of Bath
Peasedown St. John, BATH, United Kingdom
AbeBooks seller since November 4, 2009
Shipping rates from United Kingdom to U.S.A.
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BookLovers of Bath is based in the rural idyll of Peasedown St. John in Somerset (God's Own Country) in the south west of England and actually very nearly in Bath. After 20 years of being “internet only” I have now opened a shop, Fact or Fable, in the premises of our now-closed Post Office. With over 10,000 books in my, recently shrunken, storage unit and another 5,000 or so in the shop I run an old-fashioned book business with every book listed, graded, picked, packed and posted by my own fair hand… abetted by my Jack Russells who are really, not, helpful.…
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