Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Language: English
Published by Wiley, 2001
- First Edition
- Hardcover
- Used
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- Title
- Proven Strategies in Competitive Intelligence: Lessons from the Trenches
- Author
- John E. Prescott
- Publisher
- Wiley
- Publication year
- 2001
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0471401781
- ISBN 13
- 9780471401780
- Edition
- First Edition.
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting-edge CI techniques in action
"Synopsis" may belong to another edition of this title.
About the Author
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org
JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center.
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org
"About the title" may belong to another edition of this title.
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