The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
Language: English
Published by Jossey-Bass, 2005
- First Edition
- Hardcover
- Used
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.The Maryland Book Bank
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- Title
- The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
- Author
- Art Feinglass
- Publisher
- Jossey-Bass
- Publication year
- 2005
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0787974544
- ISBN 13
- 9780787974541
- Edition
- 1st Edition.
Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including:
- news releases
- press kits
- brochures
- newsletters
- annual reports
- direct mail
- advertising
- the internet
- special events
A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.
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About the Author
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The Maryland Book Bank
Baltimore, MD, U.S.A.
AbeBooks seller since September 1, 2010
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