Public Relations Programming and Production

Brody, E. W.:

ISBN 10: 0275926826 / ISBN 13: 9780275926823

Published by New York, Westport, Connecticut, London, Praeger, 1988

About this Item

XV, 319 Seiten Softcover. Original Broschur. Kapitale, Ecken und Kanten etwas berieben bzw. bestoßen. Vortitelseite von oben wenig aus der Bindung gelöst. Innen sehr sauberer, guter Zustand. - Paperback with easily rubbed and bumped corners. Inside in mint condition. Margins easily dusty. B11-03-08I|A5 Sprache: Englisch Gewicht in Gramm: 530.

Seller Inventory # 53641

Bibliographic Details

• Title: Public Relations Programming and Production
• Publisher: New York, Westport, Connecticut, London, Praeger
• Publication Date: 1988
• Language: English
• ISBN 10: 0275926826
• ISBN 13: 9780275926823
• Binding: 23,5 x 15,5 cm
• Edition: 1. Auflage.
• Condition: Gut
• Weight: 530 grams
• Seller catalogs:
  • Modernes Antiquariat

About this title

Synopsis

Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

About the Author

E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.