This book is an in-depth and unique treatment of the quantitative basis of sensory testing, enabling scientists in the food, cosmetics and personal care product industries to gain objective insights into consumer preference data vital for informed new product development. Num Pages: 416 pages, illustrations. BIC Classification: TDCJ1; TDCT. Category: (P) Professional & Vocational. Dimension: 252 x 178 x 23. Weight in Grams: 966. . 2013. 1st Edition. Hardcover. . . . .

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Bibliographic Details

Title

Quantitative Sensory Analysis: Psychophysics, Models and Intelligent Design

Publisher

John Wiley and Sons Ltd

Publication Date

2013

Language

English

ISBN 10

047067346X

ISBN 13

9780470673461

Binding

Hardcover

Edition

1st Edition

Condition

New

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About this title

Synopsis

Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour.

Quantitative Sensory Analysis is an in-depth and unique treatment of the quantitative basis of sensory testing, enabling scientists in the food, cosmetics and personal care product industries to gain objective insights into consumer preference data – vital for informed new product development.
Written by a globally-recognised learer in the field, this book is suitable for industrial sensory evaluation practitioners, sensory scientists, advanced undergraduate and graduate students in sensory evaluation and sensometricians.

About the Author

Dr Harry T. Lawless is Professor Emeritus at the Department of Food
Science, Cornell University, Ithaca, New York, USA.

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