REDESIGNING IDENTITY : Graphic Design Strategies for Success

This copy is in new, unmarked condition bound in white cloth covered boards with bright gilt titling to the spine. This copy is bright, tight, white and square. The unclipped dust wrapper is in as new condition. International postal rates are calculated on a book weighing 1 Kilo, in cases where the book weighs more than 1 Kilo increased postal rates will be quoted, where the book weighs less then postage will be reduced accordingly. Image is king and visual identity is its signature. How do top firms redesign this graphic signature without losing ground? Open these pages and explore twenty-five graphic redesign projects from an international group of designers: Take a state-of-the-industry look at identity programs that modernize, reposition, define, and spell renewed success. Thirty profiles trace the process of redesigning a company’s graphic identity: before-and-after examples, false starts, sketches, processes, and finished works of design from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China, and the United States. Ref RRR 1. …