The Real Coke, The Real Story
Language: English
Published by Random House Inc, New York, 1986
- First Edition
- Hardcover
- Used
Seller: Charing Cross Road Booksellers, Canton, GA, U.S.A.Charing Cross Road Booksellers
AbeBooks seller since January 25, 2005
Condition: Used - Fine
US$ 12.50
Quantity: 1 available
Add to basketItem description from seller
Red Cloth and Grey Board Covers with silver lettering on spine and Author's initials on front cover; upper spine has a slight slant; White Endpapers; book edges are very lightly soiled; book interior is clean and tight; 8vo; 195 pages; dustjacket is protected by a mylar wrapper and is clean and bright; upper edge of dustjacket is very lightly rubbed and inside front flap is price-clipped.
Seller Inventory # 964000048
- Title
- The Real Coke, The Real Story
- Author
- Oliver, Thomas
- Publisher
- Random House Inc, New York
- Publication year
- 1986
- Condition
- Very Fine+
- Dust jacket
- Very Fine -
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0394552733
- ISBN 13
- 9780394552736
- Edition
- First Edition
- Dimensions
- 8vo - over 7¾ - 9¾" tall
- Seller catalogs
- Business & Commerce
"Synopsis" may belong to another edition of this title.
Reviews
Copyright 1986 Reed Business Information, Inc.
Oliver competently traces the old Coke-new Coke saga from its roots (the Pepsi Challenge) to the cola-guzzling public's overwhelming rejection of the new product (currently old Coke outsells the upstart version by 4-to-1). How did the Coca-Cola Company, long admired for its marketing savvy, make such an embarrassing miscalculation? And what or who persuaded the firm's top brass to so quicklyand wiselyreinstate the old (now called Classic Coke)? The answers are here in this "behind-the-scenes account of how and why the company changed the taste of its flagship brand." A cautionary tale of corporate decision making, The Real Coke, the Real Story is recommended for both business and popular nonfiction collections. Kenneth F. Kister, Pinellas Park P.L., Fla.
Copyright 1986 Reed Business Information, Inc.
"About the title" may belong to another edition of this title.
Charing Cross Road Booksellers
Canton, GA, U.S.A.
AbeBooks seller since January 25, 2005
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 4.75 | US$ 10.50 |
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Charing Cross Road Booksellers is located in the northern suburbs of Atlanta, Georgia. The firm was founded in 1992 and has more than 10,000 hardback volumes and more than 4,000 paperback books for purchase.
Specialty
Architecture, Engineering, Literature, Science, The Presidents, ArtSeller's business information
Charing Cross Road Booksellers
GA, U.S.A.
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