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Bibliographic Details

Title: Real Time: Preparing for the Age of the Never Satistied Customer
Publisher: Harvard Business Review Press (edition First Edition)
Publication Date: 1997
Language: English
ISBN 10: 0875847943
ISBN 13: 9780875847948
Binding: Hardcover
Edition: First Edition.
Condition: Very Good

About this title

Synopsis

Discusses the ways in which, due to modern technology, customers expect immediate response, and describes companies which have structured themselves to take advantage of these developments

About the Author

Regis McKenna is the Chairman of The McKenna Group (www.mckenna-group.com), a Palo Alto, California-based consulting firm with expertise in the development of information and telecommunications management, marketing, and alliance strategies. He is also a Venture Partner of the venture capital firm Kleiner Perkins Caufield & Byers (www.kpcb.com) in Menlo Park and San Francisco, California.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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