Reality in Advertising

Reeves, Rosser

3.98 out of 5 stars

183 ratings by Goodreads

ISBN 10: 0394442288 ISBN 13: 9780394442280

Published by Alfred A. Knopf, New York, 1961

Language: English

Condition: Used - Very good Hardcover

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Sold by Burnside Rare Books, ABAA, Portland, OR, U.S.A.

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Used - Hardcover

Condition: Used - Very good

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About this Item

First trade edition, first printing; preceded only by the privately printed but truncated Bates edition. Near Fine with slight fading to spine cloth, in a Very Good un-printed Mylar jacket, which is lightly soiled and with a small tear at the base of the spine. In a Very Good slip cas, light soiled and lightly worn, rubbed at the points and with a ding along the front opening, gold title label shows light rubbing. Scarce in jacket and slip case. With publisher's prospectus laid in. A seminal advertising book; Reeves was reportedly used as an inspiration for Don Draper's character in Mad Men.

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Bibliographic Details

Title

Reality in Advertising

Publisher

Alfred A. Knopf, New York

Publication Date

1961

Language

English

ISBN 10

0394442288

ISBN 13

9780394442280

Binding

Hardcover

Edition

First Edition.

Condition

Very Good

Seller catalogs

Business & Investing

About this title

Synopsis

The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns

"About this title" may belong to another edition of this title.

Store Description

We're a general antiquarian bookshop in Portland, Oregon, welcoming visitors by appointment. We specialize in literature, modern first editions and rare nonfiction. Member ABAA, ILAB.

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Burnside Rare Books, ABAA
OR, U.S.A.

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