Reality in Advertising

Reeves, Rosser

Published by Alfred A. Knopf, New York, 1961

Condition: Used - Fine Hardcover

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Sold by Burnside Rare Books, ABAA, Portland, OR, U.S.A.

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Used - Hardcover

Condition: Used - Fine

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About this Item

First trade edition, first printing, preceded by the privately printed but truncated Bates edition. x, 154, [4] pp. Bound in publisher's teal paper-covered boards over cream spine cloth stamped in black, navy blue topstain. Fine with very slight lean to spine and a few shallow scratches to upper edge of textblock. In a Near Fine unclipped dust jacket with very light edgewear and light soiling and toning to exposed panels, particularly to spine. A beautiful copy of a very stylish book designed by the Bauhaus alumnus Herbert Bayer. A seminal advertising book; Reeves was reportedly used as an inspiration for the character of Don Draper in Mad Men.

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Bibliographic Details

Title

Reality in Advertising

Publisher

Alfred A. Knopf, New York

Publication Date

1961

Binding

Hardcover

Edition

First Edition.

Condition

Fine

Dust Jacket Condition

Near Fine

Seller catalogs

Business & Investing

Store Description

We're a general antiquarian bookshop in Portland, Oregon, welcoming visitors by appointment. We specialize in literature, modern first editions and rare nonfiction. Member ABAA, ILAB.

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Burnside Rare Books, ABAA
OR, U.S.A.

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