Reimagining Design : Unlocking Strategic Innovation (Simplicity: Design, Technology, Business, Life)
Language: English
Published by The MIT Press, Cambridge, Massachussetts, U.S.A., 2022
Series: Book 9 of 11 - Simplicity: Design, Technology, Business, Life
- First Edition
- Hardcover
- Used

Seller: M. W. Cramer Rare and Out Of Print Books, Toronto, ON, CanadaM. W. Cramer Rare and Out Of Print Books
AbeBooks seller since June 22, 2005
Condition: Used - Near fine
US$ 14.00
Quantity: 1 available
Add to basketItem description from seller
The book is near fine with slight edge wear and the name of another book written on the rear free end paper in a near fine dust jacket with very slight edge wear.
Seller Inventory # 016039
- Title
- Reimagining Design : Unlocking Strategic Innovation (Simplicity: Design, Technology, Business, Life)
- Author
- Bethune, Kevin G.
- Publisher
- The MIT Press, Cambridge, Massachussetts, U.S.A.
- Publication year
- 2022
- Condition
- Near Fine
- Dust jacket
- Near Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0262046504
- ISBN 13
- 9780262046503
- Edition
- 1st Edition
- Printing
- 1st Printing
- Dimensions
- 8vo - over 7¾ - 9¾" tall
- Series
- Book 9 of 11: Simplicity: Design, Technology, Business, Life
- Seller catalogs
- Business & Industry
Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.
In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.
Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.
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About the Author
"About the title" may belong to another edition of this title.
M. W. Cramer Rare and Out Of Print Books
Toronto, ON, Canada
AbeBooks seller since June 22, 2005
Shipping rates from Canada to U.S.A.
| Item | 10 to 16 business days | 7 to 12 business days |
|---|---|---|
| First item | US$ 20.00 | US$ 28.00 |
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Antiquarian Books, Authors' First Books, Limited Printings, Vintage Paperbacks, Signed First EditionsSeller's business information
M. W. Cramer Rare and Out Of Print Books
ON, Canada
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