Ren Gen: Renaissance Generation

Martin, Patricia

ISBN 10: 1598691341 / ISBN 13: 9781598691344

Published by Adams Media, Avon, USA, 2007

About this Item

Hardcover with black boards and pictorial dust jacket, First Edition, 400gms, 241 pages, blank endpapers. Ren Gen looks at the factors giving rise to this huge economic, social and cultural shift. Book is in very good condition with minor general wear and tear. Dust Jacket is in very good condition with light shelf wear, otherwise no other pre-loved markings. Attached picture is of actual book. Purchase more than 1 item and save money with combined postage. And if you can't find the title you're looking for - why not ask us direct. With over 30,000 books in stock we can't list them all!

Seller Inventory # BUSGEN24

Bibliographic Details

• Title: Ren Gen: Renaissance Generation
• Publisher: Adams Media, Avon, USA
• Publication Date: 2007
• Language: English
• ISBN 10: 1598691341
• ISBN 13: 9781598691344
• Binding: Hardcover with Dust Jacket
• Edition: First Edition
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Seller catalogs:
  • Business/Finance

About this title

Synopsis

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo.
RenGen draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including:

• a new class of workers dedicated to creating innovation
• a growing desire to express new ideas and concepts aesthetically
• and, a new respect for learning-fueled by the Internet, a medium that links ideas, information, and visuals and connects people aross communities

Based on original research, RenGen gives leaders a lens through which to consider important business decisions.

About the Author

Patricia Martin is president of LitLamp Communications Group and one of the nation's foremost authorities on the rising marketplace created by the convergence of art, entertainment, education, and business. Her clients include Discovery Channel, BankNorth, Unisys, MCI, Sun Microsystems, the Art Institute of Chicago, and the New York Philharmonic. In 1994, she partnered with the Microsoft Corporation to build the blueprint for what is now the Gates Library Foundation. Martin has been featured for innovative work in marketing in the Chicago Tribune, Wall Street Reporter, Harvard Business Review, and BrandWeek magazine. Seth Godin named her a Purple Cow-an expert who helps clients be exceptional. She lives in Chicago.