Reputation Management
Language: English
Published by John Wiley and Sons Ltd, 2002
- First Edition
- Softcover
- New

Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 17.57
Quantity: Over 20 available
Add to basketItem description from seller
Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128. . 2002. 1st Edition. Paperback. . . . .
Seller Inventory # V9781841122311
- Title
- Reputation Management
- Author
- Gerry Griffin
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 2002
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1841122319
- ISBN 13
- 9781841122311
- Edition
- 1st Edition
Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan
Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making iteasy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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